Built for moms, by moms.

We found our people the hard way. We're building Kinship so the next moms don't have to.

01 — Why we're building this

We're building the app we wish we had.

Elaine had just moved to a new city when she found out she was pregnant. She didn't know many other pregnant women, and the giant online groups everyone pointed her toward felt impersonal — thousands of strangers, no one she'd confide in.

Eventually, through friends-of-friends and a lot of manual asking around, she got added to a small due-date group. That's where everything changed. A handful of women, the same number of weeks along, who grew into genuine friends. Real connection, finally.

The idea for Kinship came out of that experience — realizing just how much work it had taken to find that group, and how many moms never do.

“Once I was in a group of women due the same week as me, everything got easier. I just wish someone had handed me that group on day one.”

Kinship exists to make that process easier — so no mom or mom-to-be has to struggle to find connection and support. A small circle of women near you, at the same stage, ready to go through this journey together.

02 — The Founders

Two moms, one mission.

Working to make sure no mom has to do this alone.

Elaine Casey

Co-founder

Elaine is a marketer and communicator who's spent her career growing brands. She got her start in DC press, including a stint on Capitol Hill as a Senate press secretary. From there, she moved into PR and consumer marketing, leading campaigns for clients like Stanford University Medical Center. Most recently, she led marketing and comms at Tastermonial in the Bay Area.

She started Kinship to make it easier for moms everywhere to find the kind of close-knit circle that's meant so much to her.

Fatema Aftab

Co-founder

Fatema is a software engineer and data person with a soft spot for systems that help people connect. She spent years at JPMorgan Chase building analytics dashboards and managing cloud environments, and now teaches Data Visualization as a Course Facilitator at Cornell — where she also did postgraduate work in Business Analytics and Python for Data Science.

She started Kinship to help other moms, including immigrants like her, find their village.

Come find your circle.

We're rolling out city by city. Add yourself to the waitlist and we'll let you know the moment Kinship is live in your neighborhood.

Join the waitlist →